An animal rights group Tuesday renewed its campaign against the "happy
cows" promotions by the California Milk Advisory Board.

People for the Ethical Treatment of Animals, in a complaint to the
Federal Trade Commission, claimed the Modesto-based board misleads
consumers by depicting cows in lush pastures.

The group said the cows live mostly in manure-filled dirt lots and
suffer udder infections because of a lack of veterinary care.

"If the CMAB is to be believed, cows in the dairy industry are free to
kick up their heels in rolling green fields with a handful of their
peers," said Tracy Reiman, executive vice president of the
Virginia-based group, in a news release.

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